Tennis, sailing and golf and other power-elite pastimes, in conjunction with classic elements, are infusing new life into casual and sports wear.
The power-elite look primarily features light colors (mainly white) that are used as foils to navy, black or the official Olympics colors in every imaginable type of stripes and trim. This is an altogether clear look that is impressive when paired with luminous pastel and white combos. Also important are lightweight cotton pants in shortish lengths, as well as jeans, bomber jackets and above all polo shirts and their ilk in solid colors or with stripes, or embellished with scatter-shots of alphanumeric characters.

Footwear
The sports shoe market is booming, a trend that is fueled by the fact that this is an Olympics year- and thus sports shoes lend their wearers an aura of success. An extensive range of models is on offer. Each sport has its dedicated shoe that is designed to take the strain off joints, tendons and muscles and to optimize body dynamics through the use of specialized materials and features. The main visual features of these models are functional detailing and numerous colors paired with white, gray or sand tones. New arrivals on the scene include pastels that lend soft leisure time footwear a new look.