Best agers: they want fashion, that’s for sure, and color and attractive clothes-but the clothes still have to feel good on and be top quality.
Old women are growing in number, have tremendous purchasing power and are more than willing to spend a little extra for a quality brand whose products they know to be reliable and optimal for their needs. That is why these women are quite willing to avoid trendsetting fashions. They gravitate toward classic silhouettes that look becoming and tend to be sport, because their fashion choices are also determined by their priorities, one of which is mobility.

Footwear
Older women s wish list is topped by sporty, perfectly fitting shoes whose insides are extremely soft and comfortable and have flexible soles. It is well worth developing this type of shoe because according to statistical data, this target group will continue to grow. In addition to the over 50 set. Also of increasing importance in this market are younger women whose feet have broadened out from lack of exercise or because they are overweight. Such customers have to be wooed with ever “younger” offerings.